Co-ops have a competitive advantage, REI's Jerry Stritzke says in Forbes interview

In 2015, REI embraced its cooperative identity by introducing a new logo—the first to include the word “co-op” since 1983.In 2015, REI embraced its cooperative identity by introducing a new logo—the first to include the word “co-op” since 1983.Since 1938, America's largest consumer co-op and specialty outdoor retailer REI has communicated the advantage of answering to members rather than shareholders. We will unpack that advantage during a panel called "The Cooperative Edge: Marketing Your Co-op Identity" at the 2017 Cooperative Issues Forum next week.

In a recent #LikeABoss interview with Forbes, REI president and CEO Jerry offers a preview, making the case that purpose-driven organizations like cooperatives have a competitive advantage in today's business climate.

Learn more about how REI leverages the cooperative advantage in this piece by Forbes: https://www.forbes.com/sites/danschawbel/2017/04/12/jerry-stritzke-how-he-made-rei-a-purpose-driven-organization/#695dba901fac

 

 

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