Webinar on Marketing the Cooperative Advantage
In this webinar, a panel of marketing experts will discuss how to utilize the co-op difference to create a unique advantage in the marketplace.
Highlights
- Learn the benefits and strategies for marketing the cooperative advantage
- Gain tips on how to communicate the cooperative advantage using diverse marketing channels
- Understand the value of using the sixth principle – cooperation among cooperatives – in your marketing strategy
- Have an opportunity to interact with cooperative marketing experts
Moderator
- Karen Miner, Managing Director, Co-operative Management Education, Saint Mary’s University
Panelists
- Diana Meehan, Director of Marketing/National Partnerships, Cabot Creamery Cooperative
- Georgina Whyatt, Head of Marketing Department, Oxford Brookes University
- Denise Wymore, VP Member Loyalty, Del Norte Credit Union
Who Should Participate?
- Individuals interested in learning how to market the cooperative difference
