Cooperatives have a good story to tell, and there are ways to engage the media to share the business model’s advantage with the public. Presenters will address how to incorporate engaging the media into a cooperative’s communications strategy. In addition, attendees will learn how recent case studies can help cooperatives develop relationships with media representatives that lead to greater collaboration.
Highlights
- Learn about the media environment and how cooperatives can avoid common challenges
- Gain best practices for engaging the media about the cooperative advantage
- Hear simple dos and don’ts for gaining coverage
Panelists
- Donna Balkan - Communications Manager, Canadian Co-operative Association
- Terri Daniels - VP, Public Relations, CCA Global Partners
- Anne Legg – SVP, Business Strategies, Third Degree Advertising
Who Should Attend
- Individuals interested in learning how to engage the media about the cooperative advantage
Date
- Tuesday, April 30, 2013
Time
- 2-3 pm, Eastern
Fee
- $35 NCBA Member
- $55 Non-member
