Learn marketing strategies from Carpet One during this week’s webinar

Thursday’s webinar explores why Carpet One embraced its co-op identity during rebranding. Thursday’s webinar explores why Carpet One embraced its co-op identity during rebranding. Thursday’s webinar explores why Carpet One embraced its co-op identity during rebranding. NCBA CLUSA’s Prepare for IMPACT pre-conference webinars are designed to prepare attendees for discussions at our 2017 Cooperative IMPACT Conference in October. There’s still time to register for this week’s webinar, Marketing the Co-op Advantage, Pt 2: "Merchandising, P-O-P and Local,” scheduled for Thursday, July 13 from 1–2 p.m.

As part of our Growing Your Co-op discussion, this webinar series examines cooperative identity—specifically how co-ops market their natural advantage.

Presented by Megan Michelakos, PR and Communications Manager at CCA Global Partners (whose portfolio includes Carpet One) will explore how Carpet One has completely rebranded to embrace their co-op identity. She’ll also walk through Carpet One’s merchandising, point of purchase and local marketing strategies.

During this webinar, you’ll:

  • Examine the why and how of Carpet One's rebranding and decision to embrace co-op identity.
  • Learn the mechanics of merchandising and point of purchase marketing.
  • Analyze the local marketing assets and tactics Carpet One stores employ to excite their member stakeholders and engage their customers.
  • Review lessons learned with actual case study data from Carpet One stores
  • Have an opportunity for extensive Q&A

Register now!

This session follows Part 1, presented by Finn Partners (which focused on telling your story, campaign design and asset building) and sets the stage for Part 3, which will focus on digital strategy. Stay tuned for Part 4 as we conclude our conversation with a deep dive into social media marketing.

 

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TWITTER FEED

Tue Jul 25 12:34:03 +0000 2017

Partnership with @USDA and Fed. of Souther #Coops will support minority #LandRights https://t.co/7b2AuJlFUM https://t.co/D3tvVsSjfY
Mon Jul 24 22:04:03 +0000 2017

Why access to nutritious recipes is changing child #nutrition in #Senegal #GlobalGoals @FeedtheFuture @USAIDhttps://t.co/Uf5z1Cy9kB
Mon Jul 24 12:37:06 +0000 2017

An important step for land rights! https://t.co/7b2AuJlFUM https://t.co/wHoa1Y66tP

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