NCBA CLUSA’s August webinars unpack best practices in marketing, business intelligence and more

During our August webinars, get up-to-speed on some of our key conversations at IMPACT 2017. During our August webinars, get up-to-speed on some of our key conversations at IMPACT 2017. During our August webinars, get up-to-speed on some of our key conversations at IMPACT 2017. With only two and a half months until the inaugural Co-op IMPACT Conference, NCBA CLUSA’s Prepare for IMPACT webinar series is in full swing during the month of August!

Join NCBA CLUSA and a range of guest presenters to get a head start on some of the key conversations happening during IMPACT 2017. Covering best practices in marketing, business intelligence, succession planning, rebate management and staff training, these webinars will help you make the most of your conference experience.

Missed any of our previous Prepare for IMPACT webinars? They’re all available here. Catch up on the series and then share them with your colleagues and peers!

Prepare for IMPACT Succession Planning Webinar Series, Part 3: “Worker Ownership and Roll-Ups
Thursday, August 3, 2017
1 – 2 p.m. EDT


As part of our “Member Engagement” discussion, this webinar will examine the succession planning options for independent business owners looking to sell or transition their businesses to their employees rather than an outside entity. You’ll learn about the mechanics of this process, standard do’s and don’ts, and best practices that will set employees up for success, as well as some case studies about community impact. Presented by Castle Wealth Advisors and Project Equity, this webinar also features BLUE HAWK CEO Lance Rantala who will provide additional perspective on navigating these challenges and the potential upside of a worker-owner transition.

Prepare for IMPACT Marketing the Co-op Advantage Webinar Series, Part 3: “Getting Multi-Channel Right for Your Business”
Wednesday, August 9, 2017
1 – 2 p.m. EDT


As part of our “Growing Your Co-op” discussion, this special four-part series is taking a deeper dive into cooperative identity, specifically how co-ops consider the process of marketing their unique co-op advantage. Part 3, presented by Real Results Marketing Managing Partner Jonathan Bein, explores multi-channel marketing. For many distributors, multi‐channel only means adding e‐commerce alongside field sales. However, multi‐channel can and often does include proactive inside sales, vending machines, EDI, punchout, mobile, email and SMS/MMS. The key driver for all of these potential channels is your customer’s need for more efficiency in how they shop and buy from you as well as your need to cost-effectively manage your customers.

Prepare for IMPACT Business Intelligence Webinar Series, Part 3: “Analytics for Informed Decisions”
Thursday, August 17, 2017
1 – 2 p.m. EDT


As part of our "Technology Efficiency" discussion, this special three-part series has examined Business Intelligence for cooperatives using examples from the purchasing co-op sector. During our third installment, LBMX will join the presenters from our first two installments (Medullus Systems and CoMetrics) to talk about the need for co-ops to maintain a focus on effective use of technology to make better decisions and solve problems. This panel discussion will provide insight on software development, purchasing, benchmarking and vendor management—all critical components of a good Business Intelligence strategy.

Prepare for IMPACT Best Practices in Rebate Management Webinar Series, Part 1: “Compliance and Negotiation”
Tuesday, August 22, 2017
1 – 2 p.m. EDT


Purchasing cooperatives face the unique challenge of being representatives of businesses that often vary in size, scope and ability. Despite the advantages of being part of a purchasing co-op, it’s not always one-size-fits-all and the co-op must be flexible enough to navigate this while still serving its members equally. As part of our “Revenues & Relationships for Growing Your Co-op” Master Class at IMPACT 2017, this webinar will examine Rebate Management, specifically as it relates to regulation and applying that knowledge to negotiations. Presented by NCBA CLUSA Associate Member Dorsey and led by long-time co-op legal expert Michael Lindsay, this session will review Robinson-Patman, contract negotiation, best practices and more.

Prepare for IMPACT: “Best Practices in Product Training for Staff & Co-op Members”
Wednesday, August 23, 2017
1 – 2 p.m. EDT


Organic growth is an important part of a co-op’s health. This happens when the members of the co-op are invested and using the co-op's resources for the betterment of their business. The key variable in organic growth, however, is actually communication—the dialog between members and vendors. As part of our "Member Engagement" discussion at IMPACT, we’ll explore how a co-op can use product training for co-op members to equip both members and vendors with the tools necessary to help the entire co-op grow through education. Sphere 1 and BlueVolt will co-present a case study about their work together during this webinar.


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