What is Cooperative Identity?
For every cooperative, the reason "why" your business exists is as important as "what" it actually does.
By choosing to serve its members and its community first, a co-op's identity, then, is tied directly to its purpose.
When a cooperative uses a .coop domain, displays the COOP Marque and joins NCBA CLUSA, it is choosing to make a commitment to its purpose and a statement about its identity.
It means that the co-op has chosen OwnIt. Which begs the question - have you?