Over 50 countries around the world, including El Salvador, sell coffee. Like producers everywhere, Salvadorans hope to sell their coffee to the highest bidder. One of the obstacles to achieving that goal is getting the attention of those very buyers. With so many farmers around the world trying to get their coffee noticed, how does a small, specialty coffee producer in El Salvador, like Rivera Coffee, get on the map? How do farmers get the recognition they deserve amid the din of a world of coffee marketers?